MKC2130 Fundamentals of marketing analytics (Monash University): rated 4.3/5 overall across 6 reviews collected on Monash Wall.
MKC2130 is a Monash University course taught by the Business and Economics in Marketing. This page brings together its handbook details and what Monash students say about it.
Review data updated 2026-10-24.
Chinese title: 营销分析基础
Credit points: 6
Subject area: Marketing
Faculty: Business and Economics
Level: Undergraduate Level 2
Handbook year: 2026
MKC2130 has 6 scored reviews: overall 4.3/5 · usefulness 4.5 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 4.5 stars); 4 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 4.2/5).
On Reddit: "hi, took mkc2130 this sem and im gonna sit for the exam this cmg Tuesday. Anyways the unit overall is alright. If you're good at excel, and can wrap your head around basic data analysis and math combined with marketing theory, you'll be alright. Unit consists of weekly quizzes b…"
On Reddit: "electives wise I did a few arts subjects, I did criminology because that interests me, they were easy but pretty dry. In terms of electives, any first-year subject will be quite easy to do well in, I found subjects with essays especially easy because you already have a year more…"
The course panel on Monash Wall shows every review and discussion in full.
Q: Is MKC2130 worth taking?
A: Averaged over 6 reviews: usefulness 4.5/5, overall 4.3/5.
Q: Which faculty teaches MKC2130, and when is it offered?
A: MKC2130 is taught by the Business and Economics. Check the official handbook for the current year.
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