MKC2110 Buyer behaviour in marketing

MKC2110 Buyer behaviour in marketing (Monash University): rated 3.1/5 overall across 11 reviews collected on Monash Wall.

MKC2110 is a Monash University course taught by the Business and Economics in Marketing. This page brings together its handbook details and what Monash students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 市场营销中的消费者行为

Credit points: 6

Subject area: Marketing

Faculty: Business and Economics

Level: Undergraduate Level 2

Handbook year: 2026

MKC2110 student reviews, difficulty and workload

MKC2110 has 11 scored reviews: overall 3.1/5 · usefulness 2.2 (all out of 5; higher difficulty means harder).

Sources: 6 StudentVIP reviews (average 2.2 stars); 5 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 4.1/5).

On Reddit: "MKC2110 Buyer Behaviour or MKC2610 Strategic Retailing. Piss easy units imo. Both units do not have weekly online quizzes, however there is in-class attendance. Both units are fully group work based (I think I had 1 indiv assignment for Buyer behaviour tho). Buyer behaviour was …"

On Reddit: "Hey. Assuming they don't make any changes, I'll just let you know the breakdown for mkc2110 when I did it this year in sem 1 (Feb to June). The final exam was 30%. There was a hurdle requirement, but honestly, it was pretty easy. Plus it was a remote, open book, and unsupervised…"

The course panel on Monash Wall shows every review and discussion in full.

MKC2110 FAQ

Q: Is MKC2110 worth taking?

A: Averaged over 11 reviews: usefulness 2.2/5, overall 3.1/5.

Q: Which faculty teaches MKC2110, and when is it offered?

A: MKC2110 is taught by the Business and Economics. Check the official handbook for the current year.

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